In Uttar Pradesh, why welfare pitch to Gen Z, women fuels BJP vs SP vs BSP battle

A day after announcing jobs for youth, Adityanath launched Lokmata Ahilyabai Matrushakti Yatra Yojana to provide free travels on state buses to women aged 60 and above. (File photo enhanced using AI) 5 min readLucknowAug 30, 2026 05:34 PM IST First published on: Aug 29, 2026 at 03:23 PM IST With the Uttar Pradesh Assembly elections less than six months away, welfare politics is hotting up in the crucial heartland state, with the ruling BJP and the Opposition Samajwadi Party (SP) and the BSP vying to reach out to youth and women voters. Jobs for youth, Gen Z On Tuesday, Chief Minister Yogi Adityanath said his government would give appointment letters to one lakh young people in six months.