BJP bets on cash and reels to win over Maharashtra’s restless Gen Z voters

3 min readMumbaiAug 22, 2026 10:56 AM IST First published on: Aug 22, 2026 at 07:10 AM IST With the Opposition sensing an opportunity following the youth-led protests in Delhi and Ranchi and the Cockroach Janata Party (CJP) launching the School Thik Karo (Fix Rural Government Schools) campaign, the BJP-led Maharashtra government is working on a strategy to connect with Gen Z. According to officials, every minister in the coalition government has been brainstorming with officials on ways to connect with youngsters. This week, the Devendra Fadnavis government has announced five initiatives to reach out to the youth — from a proposal to give girl students Rs 2,000 each month to getting in touch with Gen Z via movies.