Union Cabinet Served 'Digital Report Cards': PM Modi Tops List In Ministers’ Social Media Outreach Review

News india Union Cabinet Served 'Digital Report Cards': PM Modi Tops List In Ministers’ Social Media Outreach ReviewLast Updated:August 19, 2026, 18:06 ISTThe ministers have been advised to step up social media activity, with a greater focus on increasing engagement and encouraging meaningful interactions with citizensRapid ReadSummarized by AI.+Got Question about the News?In an earlier Cabinet meeting, Prime Minister Narendra Modi had specifically urged his ministerial colleagues to step up their presence on platforms such as Instagram. (Representational pic/News18)The social media performance of Union ministers came under review at the Cabinet meeting on Wednesday, with an overall ranking of ministers based on their digital outreach and engagement being shared with the members, sources said.According to sources, the assessment was not limited to a comparison among Cabinet ministers. The methodology also took into account the traction generated by political leaders across the spectrum, ranging from the top leadership to grassroots-level leaders, across major social media platforms.Recommended StoriesPM Modi Flags Quality Lapses In Public Projects, Asks Secretaries: ‘Do We Need A 4th-Party Audit?’‘Jai Jai Modi, Har Har Modi’: ‘Modi Chalisa’ Event At Press Club In Delhi Sparks RowPM Modi Meets Nitin Nabin’s New BJP Team: Mission 2027, 2029 Strategy Takes Shape | News18'From Sports To AI And Agriculture': Centre Draws Up 23-Point Roadmap For Viksit Bharat 2047The assessment covered the period from May 1 to August 15, 2026, tracking the social media activity and performance of ministers over roughly three-and-a-half months.The performance review covered Instagram, X and Facebook. Among the key parameters considered were the average number of posts put out each day, total engagement, average engagement per post, total and average likes, follower count and the overall level of interaction generated by each minister.Sources said the exercise was aimed at providing a comprehensive picture of the ministers’ digital outreach rather than simply measuring their follower base.Prime Minister Narendra Modi emerged as the top-ranked leader in the overall social media performance assessment.The ministers have also been advised to step up their social media activity, with a greater focus on increasing engagement and encouraging meaningful interactions with citizens.The exercise is significant as the government and the BJP have increasingly placed emphasis on digital communication and direct outreach through social media platforms, particularly for communicating policy initiatives, government programmes and political messaging.In an earlier Cabinet meeting, Prime Minister Narendra Modi had specifically urged his ministerial colleagues to step up their presence on platforms such as Instagram.He asked ministers whether they were active on Instagram, how many young people were engaging with the platform, and what kind of traction and engagement their content was generating.The Prime Minister also emphasised the need for ministers to be more active and make their social media presence interactive and engaging, underlining that meaningful engagement with young audiences would be key to winning the social media game.News18 NewsletterHandpicked stories, in your inboxA newsletter with the best of our journalismQuick AnswersPowered byAsk News18Ministers have been advised to increase their social media activity, focusing on greater engagement and meaningful interactions with citizens. This includes strengthening their presence on platforms like Instagram, creating reels, and using interactive content to connect with young people.Powered byAsk News18Location : First Published:August 19, 2026, 18:02 ISTDisclaimer: Comments reflect users’ views, not News18’s. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.Loading comments...Read More