The New Indian Express ·
Demand for premium hatchbacks will remain firm; no threat from compact SUVs: MSIL
Maruti Suzuki India (MSIL), the country’s largest carmaker, said demand for premium hatchbacks remains resilient despite intensifying competition from sub-four-metre sports utility vehicles (SUVs).
The company said sales of its premium hatchbacks continue to remain comparable with those of its SUVs, suggesting that the two segments cater largely to different sets of buyers despite an overlap in their price points.
“Today, the premium hatchback segment contributes to the tune of 50,000 vehicles per month on average. Out of this 50,000 units, every 3rd vehicle happens to be the Baleno,” said Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited on the sidelines of the new Baleno launch.
