ThePrint ·
Star Health FY26 Data Highlights How Young India is Driving the Digital Health Insurance Revolution
Chennai (Tamil Nadu) [India], September 16: India’s leading standalone health insurer, Star Health and Allied Insurance Company Limited (NSE: STARHEALTH) (BSE: 543412) today released its FY26 direct digital channel data showing that young, salaried Indians are increasingly choosing digital channels to buy higher-value health insurance covers.
The data points to a broader shift in health insurance behaviour, with digitally comfortable consumers moving from assisted, intermediary-led purchase journeys to more direct, self-led, digitally supported decision-making. Star Health’s FY26 direct digital channel insights further reveal that young working professionals are driving this transformation, leveraging digital purchase journeys while opting for higher health covers than the company average.
India’s Young Workforce is Choosing Higher Health Protection
