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14-Emmy winner 'Widow’s Bay' fuels a New England travel boom: Where to experience the show in real life
Searches for the show's filming locations and early Halloween travel are spiking, making these coastal New England spots the top destinations for set-jetters.
Fresh off a historic 14-Emmy sweep—including Best Comedy Series—Apple TV’s hit horror-comedy Widow’s Bay is driving a massive new wave of "set-jetting." The show follows Mayor Tom Loftis, played by Matthew Rhys, a small-town politician desperately trying to turn his sleepy island into the next Martha’s Vineyard, all while managing an escalating series of terrifying, centuries-old local curses.
According to car rental company Sixt, searches for “Where is Widow’s Bay filmed?” surged 526% following the season finale. Combined with the rise of "summerween"—the trend of celebrating all things spooky long before October, which saw searches jump 809%—tourists are flocking to coastal New England. Beyond chasing TV locations, travellers are drawn to Massachusetts' North Shore for its perfect blend of moody autumn aesthetics, historic lore, haunted harbour history, and idyllic coastal landscapes.