ThePrint ·
ITPO Transforms Bharat Mandapam into a Digital Cultural Landmark for BRICS and Beyond
New Delhi [India], September 16: The India Trade Promotion Organisation (ITPO) has transformed the façades of exhibition halls at Bharat Mandapam into large-scale digital canvases, adding a new dimension to the venue’s role as a platform for international engagement, cultural storytelling and exhibition innovation.
The initiative, implemented with Tagbin as the technology partner, brought together LED mesh systems, projection technology, experiential design and digital storytelling to transform the architecture of Bharat Mandapam into an immersive visual experience during the recently concluded BRICS Summit.
The digital façades showcased the rich cultural identity of participating BRICS nations through visual narratives featuring traditional art, iconic monuments, landscapes, cultural patterns, living heritage and contemporary achievements.
