The New Indian Express ·
Vimal Elaichi makers move Delhi HC over FDA notices to Shah Rukh Khan, Ajay Devgn, Tiger Shroff
The makers of Vimal Elaichi on Monday moved the Delhi High Court challenging show-cause notices issued by the Maharashtra Food and Drug Administration (FDA) to brand ambassadors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over the alleged surrogate promotion of banned pan masala.
A single-judge bench of Justice Swarana Kanta Sharma reserved its order on whether the Delhi High Court has territorial jurisdiction to hear the petition.
In its plea, PB Agro, which markets Vimal Elaichi, said it engages reputed actors to endorse the cardamom product and that its advertising campaigns comply with applicable laws.