Business Standard ·
The battle for shelf space: How reforms ramped up competition in FMCG
India's FMCG market evolves from global-brand dominance to fierce local, regional and digital competition
6 min read Last Updated : Sep 16 2026 | 11:31 PM IST
India’s tryst with global fast-moving consumer goods (FMCG) brands began even before Independence, when Lever Brothers (which later became Unilever) brought in Sunlight soaps in the late 19th century, with its first point of entry in Kolkata (then Calcutta).
