Business Standard ·
Vijay Deverakonda Co-Launches Unhype, a Skincare Brand Focused on Effective, Science-Backed Solutions
Hyderabad, September 17, 2026: Actor Vijay Deverakonda has co-founded and co-built Unhype, a new skincare brand created for young India with a simple philosophy. The brand aims to make Skin wellness routine simpler, more transparent and more accessible by cutting through excessive products, complicated routines and exaggerated claims.
Unhype has been developed as a functional skincare line for young Indians, particularly the 18–30 age group, with products designed around real Indian skin, weather and everyday conditions. The Product lines focuses on simple routines, science-backed formulations, transparent claims and honest pricing.
For Vijay Deverakonda, Unhype is the result of a nine-month journey of actively participating in the development of the products rather than simply lending his name to a skincare brand.