Hindustan Times ·
Great Food From Great Britain brings British flavours to shoppers across five Indian cities
Month-long September retail campaign will combine curated product displays from the UK, sampling, live demonstrations and culinary storytelling.
Indian shoppers will be able to discover and experience a curated selection of British food and drink through ‘Great Food From Great Britain’, a month-long retail campaign running across Mumbai, Delhi, Ahmedabad, Hyderabad and Bengaluru this September.
Led by the UK Government's Department for Business, Innovation, Science and Trade (BIST), the campaign will be activated at participating Food Square and Food Stories stores through dedicated displays, product sampling and in-store experiences. It will introduce consumers to the range, provenance and breadth of British products, while providing information about their use across everyday meals and special occasions.
