Business Standard ·
How Viva Money Is Strengthening Customer Relationships Beyond the App
As financial services become increasingly digital, customer interactions are often limited to mobile apps, chat support, and transactional communication. While this has made borrowing faster and more convenient, it has also reduced opportunities for companies to build meaningful relationships with the people they serve.
For Viva Money, customer engagement doesn't end once an individual starts using the product. It continues through conversations, feedback, and understanding the people behind every application. This philosophy is reflected in Viva Gala, the company's user engagement initiative that brings users and the team together to connect beyond the digital experience.
The latest edition of Viva Gala, held in Bengaluru, brought together users along with their spouses, parents, siblings, children, and close friends. Rather than focusing on products or sales, the evening was designed to encourage open conversations, celebrate customer relationships, and create opportunities for individuals to interact directly with the people behind the platform.
