The New Indian Express ·
Clay idol makers struggle as PoP dominates markets across Telangana
HYDERABAD: Traditional clay idol makers in the state are facing a difficult festive season as cheaper Plaster of Paris (PoP) idols from Maharashtra dominate markets across Telangana. While traders selling PoP idols report strong sales, local clay idol artisans say their customer base has fallen sharply, with some claiming they now have barely 10-15% of their usual buyers.
PoP idols are preferred for their smooth finish, brighter colours and lower prices, sources said, adding that most idols reaching Telangana are sourced from Solapur.
Traders in Dhoolpet, Begum Bazaar and Uppal said PoP idols were significantly outselling clay ones, mainly because of the price difference. A four-foot idol from Solapur costs around Rs 3,500, compared with about Rs 5,000 for a clay idol of the same size.
