Business Standard ·
Quick commerce becomes the new battleground as festive season approaches
Quick commerce is emerging as the key battleground this festive season as Amazon, Flipkart, Blinkit, Zepto and Swiggy Instamart expand delivery networks beyond metros.
E-commerce giants bank on speed as they expand beyond metros ahead of Big Billion Days, Great Indian Festival sale event.
6 min read Last Updated : Sep 16 2026 | 6:54 PM IST
India's e-commerce giants are betting on speed to win this year's festive season. Festive online sales are projected to grow as much as 29 per cent this year, reaching up to ₹1,55,000 crore ($17.6 billion) from ₹1,20,000 crore in 2025, according to Datum Intelligence, as shoppers increasingly expect groceries, electronics and personal care items to be delivered within minutes.
