India Today ·
No trailer, no pan-India tag: How Nani's The Paradise breaks cinema's usual rules
Nani has confirmed that The Paradise will release on September 24 without a theatrical trailer. The move reflects the team’s decision to prioritise completing the film and avoid overselling it.
Nani has confirmed that The Paradise will hit theatres on September 24 without a theatrical trailer. Instead of pulling the team away from the final cut to make one, the makers have chosen to let the film speak for itself.
What if the film you are most curious about is the one you are not allowed to see enough of?
For years, the trailer has been our ticket-buying ritual. We watch it, pause it, replay it, send it to friends and decide whether those two-and-a-half minutes have earned a place in our weekend plans. A good trailer can turn a film into an event before anyone has seen it. A bad one can make a promising film look painfully familiar. And sometimes, the trailer tells us so much that by the time we reach the cinema, the surprises have already been served.
