The New Indian Express ·
Kerala BJP’s organisational rejig signals Gen Z push
THIRUVANANTHAPURAM: BJP state president Rajeev Chandrasekhar’s latest organisational rejig puts the party’s focus on the 2029 Lok Sabha polls and its bid to strengthen connect with Gen Z at the centre of its strategy.
The expanded role assigned to 41-year-old general secretary Anoop Antony as the ‘narrative in charge’ of Mission 2029, alongside charge of the state cells, signals an attempt to sharpen the BJP’s digital outreach and to craft messaging that resonates with a younger, digitally connected electorate.
Giving a relatively younger leader a formal role in shaping the party’s narrative suggests that communication and social media outreach are set to assume greater importance in BJP’s preparations for 2029.
