ThePrint ·
India’s most-owned yet least-talked-about investment, FD, finally gets its moment with Stable Money’s Badhte Jao campaign
Bengaluru (Karnataka) [India], September 16: Stable Money today launched Badhte Jao, a national brand campaign for the Fixed Deposit. The idea is simple. Indians hold many kinds of investments, but it is still the FD that majorly supports milestones like weddings, school fees, and the first home. It grows in the background, and it is there when the family needs it.
About 95% of Indian households keep bank FDs as a primary savings vehicle, according to SEBI. Yet the instrument reads as predictable and traditional. The campaign argues otherwise. An FD earns interest every day of the year, weekends included, at rates of up to 8.50% a year, whatever global markets do.
So Badhte Jao stops explaining the FD and starts celebrating it. It turns the product into a person worth cheering for, built on the one thing an FD always does: grow.
